Editor, PlanetArabia Magazine
City Centre Beirut Shopping Mall celebrated last week “Fashion is in the Air” fashion show, in an atmosphere which affirms Beirut’s position as a world fashion center.
Beirut has always been the center of fashion in the Middle East. The Lebanese people are well known for their taste in fashion. Lebanese fashion designers are famous, and their designs are often worn by celebrities on Hollywood’s red carpet.
Elie Saab, Zuhair Murad, Ella Zahlan, Hanna Touma, Basil Soda, Abed Mahfouz, Tony Ward, Amal Sarieddine, Robert Abi Nader, Georges Hobeika, George Chakra, Nicolas Jebran, Edward Arsouni, are a few names of the creative world-renowned Lebanese fashion designers.
Last week was Spring and Summer fashion week at City Centre Shopping Mall in Beirut. As music filled up all halls of City center, crowds began to set around the catwalk and gather on balconies overlooking the event venue.
Professional models elegantly showcased the new spring and summer collection of different brands over the four days of the event, which started on April 7th through April 10th.
“It is amazing! I love the outfits! I have been coming to City Centre every day for the past four days just to watch. I love it!” said 19-year-old Nisrine Sobh.
Children and young kids were also among the models presenting children and teen clothing lines. The extensive effort in training them was quite evident in the degree of professionalism they demonstrated on the catwalk.
“The little kids were adorable! I thought it was the best part of the show, especially when one of the little girl models would not leave the catwalk after she finished her walk, and had to be persuaded to get off the stage,” said 25-year-old Manal Karam.
City Centre Beirut was the venue of many activities recently. Those include The Spring Festival held during the period from March 19th to May 2nd, with arts and crafts’ galleries, magic shows, Switch on Nature and the Earth Hour initiative. The Centre plans a calendar filled with activities and events for shoppers of all ages throughout the year.
On April 7, models presented a few brands including Hoss Intropia, Jack & Jones, Lacoste, Les Amis and others.
On April 8, some of the brands presented were: Beverly Hills Polo Club, Desigual, Febula, Florsheim, Forever 21 and others.
On April 9, some of the brands showcased were: Bebe, Benetton, Centrepoint, Juicy Couture, Marks & Spencer and others.
April 10 was the last day of the event, and a fitting finale bustling with activity and filled with a variety of brands and designs, including Adidas, Bata, Bossini, Converse, Double Agent, Express, GS shoes and others.
Events such as this serve as a reminder of how outstanding Beirut was as a focal point on the map of the fashion world. They also revive hopes that Beirut will rise again as a cultural center.